• Ranjith Kumar samala

The World is in need of Anti-social media products

Updated: Jun 3

Social media on world wide web is a platform where people come and meet virtually. Sixdegrees.com is the first website to introduce this to the world. After over two decades, it (social media) has been turned so complicated, so engageable, so confusing thing over internet and many more. In numbers, 4 billion users are on social media currently and it’s one of the most consuming internet things in the world.



In the beginning, it was so simple as it just associated with making new friends and chat thing. But later, it has become so complicated because people are being trapped into it. The big companies making lucrative business out of it. There are ten major Social media platforms in the world which are Facebook, Twitter, LinkedIn, Instagram, WhatsApp, Snapchat, WeChat, Tik-Tok, Tumblr and Reddit. The mean of the user base is near to a billion on these platforms. The strange thing is all these tech companies are leaving harmful lifestyle to people as result in many ways.


These are some eye-opening facts about the social media or effects on human due to social media environments.


Generating lot of content


Once Eric Schmidt, Google Ex CEO, in 2010, said that ‘there were 5 Exabytes (a billion giga bytes) of information created between the dawn of civilization through 2003, but that much information is now created every 2 days.’ May be in 2020, its 10 Exabytes a day. No wonder half of it from all social media platforms together.


What we need to understand here is, we create the data but big tech companies are utilizing it. Fact is, you are not creating it on your own but tech / social media companies are making you to create it. Attention Engineers of tech companies work on products like Insta, snapchat filters, Insta, Facebook stories, WhatsApp status to make people attract to it. Because engagement to these products makes you excited as you want to know how people are thinking about yourself. In short, products make release of Dopamine chemical in brain which creates pleasure every time when you get a Message or Like & etc. It’s highly addictive. Likewise, dopamine is released when you smoke, drink or do drugs.


On the other hand, all created data on platforms is analyzed, extracted insights of user behavior and utilized for campaigns by the companies for millions of dollars. That is why social media now is the most consuming, confusing and vulnerable thing to humans.



Generating unfocused generations

Human being always wants to adopt something what they see or hear. In every day to day life of a human, average time spent on social media is 144 mins which is 2 hours 24 mins. Approximately 3 hours which means they are consuming 3 hours of content & trying put in to their life. The cynicism of content which is being increased day to day. People are being excessively exposed to unnecessary content which has been creating issues like anxiety, stress because of when they are not up to the content, confusion due to which is real and which is not and lack of focus skills by release of dopamine excessively.


Hypothetically, more people addicted to social media and less are competitive and determined towards their goals. Less competitive generation is being generated.


The American journalist, German Kent said “There is too much negativity in the world. Do your best to make sure you aren't contributing to it.” I think it’s time to create & consume content wisely.


Unreal identity


Social media creates a pseudo identity of human being. Every day, we post something on social media while trekking, eating and exploring for making others to see how happy we are. You are craving to show someone that you are up to this. This is going to be your lifestyle. But in reality, you are faking your constructive ability to face real and diluting the qualities. Your identity is made up of some filters. Basically, it represents you with different personality which is not real. The intimacy in virtual friendships or relationships over real ones is lost.


So, altogether in current scenario, we need to identify the real threat which is about to hit us. I think, people must use social media wisely and carefully before we reach saturation region.



"There is requirement of Anti-social Media product. It has to be a revolution to survive the big corporate terrorism."


Hopefully, we get it in coming future therefore it will be start new world.


Thank You.

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